This week was the start of my new class: Social Construction of Organizing.
I can tell this will be another very interesting class as it’s about organizations and the organizing of them. (Too much use of the word, “organize”, sorry) Since I work for a huge corporation, Verizon Wireless, I know that I will have many examples to use in my coursework.
This blog post will entail how the landscape of organizing has changed in the last twenty years.
The most obvious form of change in organizations is the advancement of technology. Communication technology is defined in our reading, as any type of electronics tool or device that may be used to enhance or enable information sharing or person to person interaction. (Eisenberg et al, 2010, p.15) A lot of jobs are now providing employees with cell phones, laptops, even iPads for work purposes. These electronics are to help the employee do their job more efficiently while keeping contact with employers or their coworkers. For example, the supervisor at my job are given iPads to take and organize notes, download apps to help productivity and trainings, among other work related purpose.
Along with the advancement of technology, social media is another prominent form of change in organizations. Almost every company has a Facebook, Twitter or LinkedIn account to communicate and conduct business with customers, consumers or clients. According to Eisenberg and Goodall, the social media sites: remove traditional barriers and offer numerous tools to promote unprecedented levels of time and collaboration across time and space (2010, 16). For global companies these sites can be beneficial for business as are accessible to all customers no matter where the company is based. For example; Verizon Wireless has a strong following on twitter and anytime “Verizon Wireless” is tweeted depending on the context, a representative of the social media team can reach out to the customer and address their needs or concerns. This can save the customer the inconvenience of making a call or taking a trip to one of our stores to resolve a simple issue.
The implementation of technology in the workplace helps the company with knowledge management—ways organizations make use of knowledge as a resource and commodity (2010, p.15). Whether its people /interaction based knowledge management or information based knowledge management, technology improves the organizational environment of a workplace by providing innovative ways to communicate.
Constant change is inevitable in our organizing practices because “rapid changes taking place in todays world demand speedy, flexible response.” (2010, p.5). In order to stay ahead of their competitors, companies are always changing. Whether it’s their way of branding/marketing, the product itself, or a certain procedure, companies must align with the demands of the customers/consumers. In the case of urgent organizations (customer service, ATM’s virtual libraries) customers rely on instantaneous service and in order to deliver on the customers demand, companies must continuously improve their tactic and approach. In my experience, almost every month Verizon Wireless launches a new product, plan or network component to stay ahead of competitors such as Sprint AT&T and T-Mobile. So far their strategies have been successful, as they remain the top cellular carrier nationwide.
Eisenberg, E.M., Goodall Jr., H.L., Trethewey, A. (2010). Organizational communication: balancing creativity and constraint (sixth ed.). Boston, MA: Bedford/St. Martin’s.
Image retrieved from: http://blog.mindjet.com/2012/06/the-evolution-of-workplace-technology-infographic/