Our final project was to create a digital presentation from our final paper. My project I analyzed the film the Butterfly Effect and explained how it provided “Equipment for Living”. I used a new technology Prezi, which is a cool and fun presentation tool. I enjoyed creating my project with Prezi however I might have felt a little more comfortable and been a little less nervous with Powerpoint. I included my Prezi Presentation as well as My Youtube video below!
As my first graduate class Comm 601 is coming to a close, we are asked to revisit the seven communication traditions (Semiotic, Sociopsychological, Sociocultural, Rhetorical, Critical, Phenomenological and Cybernetic) and to choose the one that makes the most sense to us. At the start of the course, I was drawn to the Sociopsychological tradition then I applied my final paper to the Phenomenological tradition but now I would have to say the Sociocultural tradition is the one that I understand the best as well as the most applicable to my life and my career goal.
The Sociocultural Tradition focuses mainly on the study of an individual being and how identities are established through interaction in social groups and cultures. The theories of sociocultural tradition focus mainly on social behavior, individual effects, and personalities and traits, perception and cognition. ( Littlejohn & Foss, 2011)
The theories in the Sociocultural tradition that appeal to me are the Theory of Identity and Identity Negotiation theories.
The Theory of Identity is associated with who you are and how you express yourself. The personal layer of identity is your sense of self in a social situation, the enactment layer is other’s insights based on what you do and how you act, relational layer is who you are in relation to other individuals and the communal layer is the attached to a larger culture.(Littlejohn & Foss, 2011)
-My personal layer of identity: How I act and communicate with my friends is different than how I act and communicate at school or work.
-Relational layer: I am a daughter, granddaughter, sister, aunt and friend.
-Communal layer: My ethnicity and religion could be a part of my communal layer.
The Identity Negotiation Theory is how identity is negotiated among others across cultures. I will explain my identity as it relates to this theory.
-Personal identity: Female
-Social identity: Student of Queens University of Charlotte, Alumni of Michigan State University, employee of Verizon Wireless
-Cultural identity: Christian
-Ethnic identity: African American
As I am still in a growing stage of my life, certain parts of my identity are still changing, like how I just became a student of Queens University of Charlotte last month. I still have more to add to my identity that I look forward to such as becoming a mother, wife, and a member of different organizations that support my profession / education.
Once I complete my Masters course, I wish to obtain a career in Social Media, or Media Relations. The social media field is related to the Sociocultural tradition because it is associated to the way people communicate in society and how one’s identity plays a part in how they connect with people on a social networking platform. Also one’s identity could influence what social network platform is most representative of that person. For example: LinkedIn appeals to the working individual and not so much the high school teen where as Facebook or Instagram would and Pinterest appeals more to women than men. I am excited to learn more about the sociocultural tradition as I continue my academic journey throughout the communications field.
Littlejohn, Stephen W. & Foss, Karen A. (2011). Theories of Human Communication. Long Grove, Illinois: Waveland Press, Inc.
In this week’s blog post we are asked to imagine a problem we have encountered with an organization and apply it to one of our communication traditions. I will discuss the recent experience I had with a nail salon.
One afternoon before work, I decided to stop and get my eyebrows waxed at a new nail salon, (new to me) which was close to where I work. Granted, I was already in a hurry and only had about 15 minutes to spare but in my experiences, an eyebrow wax takes about 5 minutes at the most. Also it was a Wednesday morning at about 2:30 pm, so I figured the salon would not be busy. Normally, I would have just waited until the next day to avoid rushing but my eyebrows looked horrible and I didn’t want to wait one more day. A very shallow comment, I know.
As I stepped into the salon, as I figured, it was not that busy. There were about 5 nail techs (4 of which were working on customers) and I noticed an eyebrow wax station (empty) at the back of the shop. Normally I am a pretty patient person when I step into these types of business establishments because I understand the process is usually first come first serve. But there was no one else waiting. So I sit, and I wait. And wait. Without even being acknowledged. One of the nail tech shot me a glance and went back to her work. After 5 minutes (I only 15 minutes to spare to start with) I left out with an exasperated sigh. As I opened the door to leave is when I heard “Can I help you, can I help you?” Well at that point it was too late. My issue was not so much that I had to wait but that I wasn’t even acknowledged and told to wait or that “Someone would be with you”, or even asked “What did you need done today?” I have visited nail salons for years and have never had that experience. I made up my mind that even through it was convenient and close to my job; I wouldn’t try the place again because to me their service was unprofessional.
I want to examine this issue I had to the socio cultural tradition. The socio cultural tradition is focused on the shared meanings and interpretations of an organization. (Littlejohn & Foss, 2011) Every organization has a culture: shared rules, norms, values and practices that are used and accepted n the organization.
As much as I do not want to think discrimination was the reason why I was not helped, I couldn’t help but notice that no one in the salon -nail techs or customers – were of my race (African American). This is a common occurrence so it could have very well have been a coincidence or could not had anything to do with it at all. It could have been that I was someone new who they hadn’t saw before, not one of their frequent customers. Maybe they though I was there to wait on one of the customers that were being helped. It also could have been my own fault for being assertive and speaking up when I first arrived, however no one was at the front of the salon, and I didn’t want to yell across the room nor did I feel that I should have had to. I also felt that at least after waiting for 5 minutes (which seems like an eternity when you are in a rush), I should have at least been spoken to.
I feel like the employees of the salon acted in distancion- “not associating what they were doing with larger structure.” (p. 311) By them not offering to help or even acknowledging me, I will not visit the salon again and will not have a favorable review for friends/ family. In salon, word of mouth reviews are important so while they may not have noticed what they were doing by not welcoming or acknowledging one customer, it could cause the business to lose other customers in the future.
I also feel that the structure of the organization was not acceptable. When you have customers coming in the front door, if there is no one at the front desk to welcome them, it leaves the customer waiting with no explanation or acknowledgement and doesn’t give a good first impression. The salon could have communicated better with me as a customer instead of waiting until I was out of the door to offer assistance, creating a better climate: collective description to shape performance of organization. (p. 312) Nevertheless, I rushed off to work with bad eyebrows and a lesson learned to not wait until the last minute when in need of a cosmetic service.
Littlejohn, S. W. and Foss, K.A. (2011). Theories of Human Communication. Long Grove, Illinois: Waveland Press, Inc
For this week’s assignment , we created a Vlog using Screencast-O-Matic and Powerpoint. The Vlog is a presentation of an scholar, peer reviewed article. I am very familiar with PowerPoint (have been using the program over 10 years) but I am new to Screencast-O -Matic. I enjoyed learning and using Screencast-O-Matic, it was very easy and straightforward to use. I like the fact that I can narrate the PowerPoint without being in the video and the fact that you can pause and record at your convenience. This made it easier to gather my thoughts and I could take my time in the speech without being nervous. I will definitely use Screencast-O-Matic for future presentations!
The article is titled Conceptualizing Beauty: A Content Analysis of U.S. and French Women’s Fashion Magazine Advertisements by Pamela K. Morris and
Katharine Nichols, Loyola University Chicago, USA.
I chose this article because it combines the concepts that interest me : fashion and beauty with communication and advertisement. The article focuses on the difference between US and French ads in beauty magazines. What I found interesting was that in American ads, the woman smile more and the ads focus on mainly makeup and hair care while the French ads display women in more bizarre roles and focus on mainly on skincare: lotions and perfumes. This shows how American society is more aimed toward the cosmetic idea of beauty. For more information on the topic you can check out my Vlog above!
Morris, P. K., & Nichols, K. (2013). Conceptualizing beauty: a content analysis of U.S. and French women’s fashion magazine advertisements. Online Journal Of Communication & Media Technologies, 3(1), 49-74.
For this week’s assignment we were asked to create a character with an inauthentic role (not of the same gender, age , occupation or social status) to run for a campaign. For my inauthentic role, I created a character that is a 21 year old male college senior that is running for Homecoming King for a fictional university. This role differs from me in multiple aspects including age and gender.
In creating my script, I primarily used the theory of identity. Because the nature of the campaign is more of a popularity contest, my character will be judged more so by “who he is” referring to his personality and reputation. The voters’ perception of him and whether he is “well-liked” by the audience will be the determining factor of winning the campaign.
My character is a popular, outgoing person who has extravert and agreeableness traits, making him a great candidate for a Homecoming King campaign. While this character differs from me based on identity, we share similar traits such as the extraversion trait. I am also a confident person but I vary from being introvert to extravert depending on the audience that I am around.
Before completing my video, I didn’t think I would feel that awkward or out of my element playing an inauthentic role as I did. This made me come to the realization that I generally don’t go outside the box or my comfort zone when it comes to appearance or behaviors. By portraying a male character , this assignment helped me understand how true I am to myself. I didn’t feel as comfortable as I would have playing a female character for sure!
Check out the campaign speech below!
This is a short podcast on why the sociopsychological tradition appeals to me.
What movies can you think of that have made an impact on your life or provided you with values that you adapt in real life? I chose the movie “The Butterfly Effect”. In the movie the main character, played by Ashton Kutcher, goes back in time using his journal to change his future. Every time he goes back, he makes a different decision in his life which alters the course of his future for the worse. The moral of the movie is that every decision we make affects our future and living in the past and looking backwards can have detrimental effects to our life. This applies to the saying that I live by: “Everything happens for a reason”.
“The Butterfly Effect” provides equipment for living for those who live in the past.
“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”- Tony Robbins
I like this quote and thought it was very fitting for the chapter that we are studying this week in regard to the seven traditions of inquiry. These traditions are: semiotic, phenomenological, cybernetic. sociopsychological, sociocultural critical, and rhetorical. In studying these traditions, it enlightened me to various subjects and topics that communication scholars study and how these traditions can overlap. Because the communication field is so wide-ranging and extensive, there are many research areas that can be explored. Some of these topics include but are not limited to:
- Social Media and Mobile Technology
- Advertising and Marketing
- Media Relations and Public Relations
- Culture and Society
- Feminist Studies
- Relationships and Families
- Systems and Networks
- Conversations and Messages
- Communication Theories and Traditions
- Rhetorics and Semiotics
- Language and Non-Verbal Cues
- Social Interaction and Behavior
Out of this list, the research topics that interest me the most are social media and mobile technology as well as media relations and public relations. As I stated in my first post I am drawn in and to social media, and I like the way the technology is changing rapidly. It has become a cultural phenomenon while being an effective and fun way to communicate. It will be interesting to see what social platforms we have in 5-10 years. Also I have always had a fascination with celebrities and the way that they live and communicate with the public, hence my interest in media and public relations.
While these are the communication topics that I am looking forward to examining and studying, for my first research paper I decided to go a different route. Our research project for this class is to show how films provide “equipment for living”. In other words, how films affect you in life and guide your way of living. The movie I chose and my “equipment for living” explanation is in the next post!
This week in class we discussed and learned 3 philosophical assumptions:
Epistemology: the study of knowledge
Ontology: the nature of being
Axiology: the study of values 
I will discuss my interpretation of these assumptions starting with epistemology.
The definition of epistemology stated by Merriam Webster is, “the study or a theory of the nature and grounds of knowledge especially with reference to its limits and validity.” 
Epistemology according to Littlejohn and Foss (2011), is how we define truth and the knowledge that supports those truths. Knowledge may be on the basis of personal experience or the authority of experts. Basically how I interpret this is that epistemology is the study of what we know and how we know it. Was it experienced, taught, or saw?
For example: Someone can say “I know that 2+2:4″. How do they know that? Is it because we were taught that and we were also taught to count in sequence? So 2+2 wouldn’t be 8 just because we were taught the numbers in chronological order? Someone can also say ” I know that if I touch this stove I will get burned”, but how did they come to that conclusion? They either have touched the stove, know that the stove is hot so in turn they will get burned, or was told that if they touch stove they would get burned. One last example is I know they sky is blue, how do we know that? We can see the sky, we have been taught that that shade of color is blue. Now if we had been taught that that shade is yellow, then we would know or claim that the sky is yellow.
The cliche saying: “Know it like the back of my hand” means to know something very well. It builds on the epistemological assumption of how we obtain knowledge of something. Questions that may arise from that cliché are how did you come to learn “that something”? Was it through experience, or was it taught? If it changes, will you still know it and will you always know it?
Oncology is how a human makes choices to meet a goal or react to stimulus. For example, did I make the choice to attend grad school because it has always been personal goal of mine or did I make the choice because it’s the “right” thing to do, most people do it, family or friends urged me to? Also another statement by Littlejohn & Foss(2011) is the question of what categorizes human behavior, states or traits? For example, traits are charateristics that change over time and are fairly stable while states are moods that vary and often change . For example, is a person considered a mean or negative person because they have always been that way(trait) , or just when you interacted with them they were in a bad mood or having a bad day?(state).
This quote by Anais Nin ,“We don’t see things as they are, we see them as we are” falls under the initial assumption of epistemology : The knowledge of what we see, but then changes to ontology: Seeing them as the being we are.
The last assumption is axiology , which is the study of values. Can you not put value into scholarship, as in your morals and values? For example: can I write a scholarly paper on about the comparison of Democratic and Republican parties without being bias to the party that I represent? At what point of the inquiry process, does my research on the topic seem accurate or inaccurate? Does your opinion/belief affect your theory? Another question that falls under axiology is “do we conduct scholarship or scholarly research to achieve change or to generate knowledge?”( Littlejohn& Foss, 2011) Hmm, good question. I believe it depends on the subject being researched. In scientific research like finding cures for cancer for instance, is being studied to achieve change of course . An inquiry for the question: “does Rap music affect teens and and their lifestyle choices?” , would just be to put the knowledge out there.
Studying theories can be challenging because the material is so abstract. It helps to break them down and use realistic examples. I learned a lot this week and hopefully you readers did as well!
 Littlejohn, S.W. & Foss, K.A. (2011). Theories of Human Communication (Tenth Edition). Long Grove, Illinois: Waveland Press, Inc
 Epistemology. (n.d.). Merriam-Webster.com. Retrieved September 15, 2013, from http://www.merriam-webster.com/dictionary/epistemology
 Truncellito, D. ( 2007, June 16). Epistemology [Internet Encyclopedia]. Retrieved from http://www.iep.utm.edu/epistemo/
Kim’s favorite quote is “Short term money doesn’t make for long-term success” and this is a value that she has instilled in her children. She has 4 kids: one that lives n Ohio, one in Texas, one in the Marines and one at home.
I asked Kim if she was on a deserted island what would be 2 necessities she would bring?She had very practical answers of sunscreen and a pot to boil water in.
Kim has been teaching for college 6 years. She has already obtained her Masters in Liberal Studies. She was an executive director for a non profit and was teaching part time until full time became available. RIght now Kim is an associate professor at Sandhills Community College in North Carolina and teaches Humanities. She has to acquire 18 hours in this graduate program to teach Communication but she will complete the whole program. She also uses the information she learns into her own class that she teaches because humanities and communication complement each other.
Kim and I share the same interest of traveling. She asked me if I could do anything in the world without limitations, what would I do? I told her I would travel the world. One of my dreams is to travel to Paris in the near future. Kim and her husband take a trip every two years. Their most recent trip was a Russia Scandinavian cruise, where they traveled to Denmark, Russia, Sweden, Germany, Finland and Amsterdam. Very interesting, right! Kim told me I would be a great communication instructor and gave me some tips on getting my foot in the door with teaching. Hmm, definitely something to think about, thanks Kim!
What made you decide to return to school for your Master’s degree? “I had been avoiding it for the longest, but now I have a lot of extra time because I lost my job in February.”
Where did you work? “AT&T for 4 years. At first I was in a Managerial position then moved to Sales which could be challenging at times.”
Where do you live? “Born and raised in Charlotte, NC.”
Have you ever lived anywhere else? “Florida for a internship 6 months after undergrad.”
What field did you get your undergraduate degree in? “Communication.”
How are you liking the online graduate program so far? “I like it. Its a lot of work but its interesting. Didn’t know how I would feel at first with peers reading our assignments and interacting via media.”
We both agreed that an online graduate program will require hard work , great time management skills and strong focus, but it will surely be worth it!