For this week’s oral presentation, being the social media lover that I am, I chose to discuss the twitter hack of Burger King in February 2013. While it was made to look as if someone from McDonald’s team was the culprit behind the stunt with the jokes and funny images that were tweeted, the hackers were actually a group of young people looking to draw attention and a buzz to their underground music. It wasn’t the worst social media account hacking we have seen over the last couple years and luckily no major damage was done to Burger King’s reputation. Burger King jokingly made light of the situation and the incident actually gained the account more than 30,000 followers. Great way to handle an Uh-Oh social media crisis! I used Habermas’s Theory of Communicative Action and COPR model for my analysis of this incident. I have listed my oral presentation in a Soundcloud file below.
*Disclaimer: there is a pause near the end: only my second time using Soundcloud and got a little confused toward the ending.* Gotta love new technology! 🙂
Volkman, E. (2013, February 21). Burger King twitter feed hacked, they’re loving it: positive results by the numbers. Retrieved from http://socialmediatoday.com/elliot-volkman/1249196/burger-king-twitter-feed-hacked-theyre-loving-it-best-press-they-could-get