Tag Archives: social media

Uh-Oh Moment In Strategic Communication



For this week’s oral presentation, being the social media lover that I am, I chose to discuss the twitter hack of Burger King in February 2013.  While it was made to look as if someone from McDonald’s team was the culprit behind the stunt with the jokes and funny images that were tweeted, the hackers were actually a group of young people looking to draw attention and a buzz to their underground music. It wasn’t the worst social media account hacking we have seen over the last couple years and luckily no major damage was done to Burger King’s reputation. Burger King jokingly made light of the situation and the incident actually gained the account more than 30,000 followers. Great way to handle an Uh-Oh social media crisis! I used Habermas’s Theory of Communicative Action and COPR model for my analysis of this incident. I have listed my oral presentation in a Soundcloud file below.


*Disclaimer: there is a pause near the end: only my second time using Soundcloud and got a little confused toward the ending.* Gotta love new technology! 🙂





Volkman, E.  (2013, February 21). Burger King twitter feed hacked, they’re loving it: positive results by the numbers. Retrieved from http://socialmediatoday.com/elliot-volkman/1249196/burger-king-twitter-feed-hacked-theyre-loving-it-best-press-they-could-get


Book Review of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis


For my first blog post of my new class: Comm 613, we were asked to do a book review from a predetermined book list. I chose the book Engage! by Brian Solis because I’m very interested in the social media industry and the foreword from Ashton Kutcher made the book seem like a good, fun read. It was a great book that detailed the basics of social media as well as a guide to teach businesses how to market and and develop their companies using the social media technology. A link to my book review is below!

You can purchase the book here: http://www.amazon.com/Engage-Complete-Businesses-Cultivate-Measure/dp/1118003764


*Image courtesy of Google Images*

The Study of Communication


“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”- Tony Robbins

I like this quote and thought it was very fitting for the chapter that we are studying this week in regard to the seven traditions of inquiry. These traditions are: semiotic, phenomenological, cybernetic. sociopsychological, sociocultural critical, and rhetorical. In studying these traditions, it enlightened me to various subjects and topics that communication scholars study and how these traditions can overlap. Because the communication field is so wide-ranging and extensive, there are many research areas that can be explored. Some of these topics include but are not limited to:

  • Social Media and Mobile Technology
  • Advertising and Marketing
  • Media Relations and Public Relations
  • Culture and Society
  • Feminist Studies
  • Relationships and Families
  • Systems and Networks
  • Conversations and Messages
  • Communication Theories and Traditions
  • Rhetorics and Semiotics
  • Language and Non-Verbal Cues
  • Social Interaction and Behavior

Out of this list, the research topics that interest me the most are social media and mobile technology as well as media relations and public relations.  As I stated in my first post I am drawn in and to social media, and I like the way the technology is changing rapidly. It has become a cultural phenomenon while being an effective and fun way to communicate.  It will be interesting to see what social platforms we have in 5-10 years. Also I have always had a fascination with celebrities and the way that they live and communicate with the public, hence my interest in media and public relations.

While these are the communication topics that I am looking forward to examining and studying, for my first research paper I decided to go a different route. Our research project for this class is to show how films provide “equipment for living”. In other words, how films affect you in life and guide your way of living.  The movie I chose and my “equipment for living” explanation is in the next post!

A Reflection of My Social Media Experience


Ah, social media! Don’t we all just love it? Nowadays it has become one of the primary ways to communicate and network with each other. When I attend a function or gathering, the question is no longer “What’s your telephone number/email address?” But now its “Do you have a Facebook, what’s your Instagram name, or Are you on Twitter?” I have personally become absorbed in social media and started my social networking journey with Facebook back in 2006 when I started college. At first Facebook was just for the college community but once they opened it for all networks, I got to reconnect with distant family members and old friends.  After Facebook, I joined Twitter, LinkedIn and Instagram.  I love being able to connect and share opinions, thoughts and photos with my friends and peers. It’s a great way to express yourself as well as meet new people.

I recall creating my personal Twitter in 2009 and not really knowing what Twitter was yet. All I knew is that it was the new “in thing” and a lot of celebrities were using it. It took me a couple months to get the real hang of “tweeting” from learning about followers to “hash tags and trending topics” and once I got into it, #iwashooked! The limit of expression in just 140 characters was the key and initial challenge to Twitter and I like that it’s a constant stream on ongoing communication.  It started with everyone I followed tweeting their current locations and activities, now twitter is used as a way of learning new information about different subjects, a source current news, what’s happening with favorite celebrities, new styles and trends, new music and etc.


Using digital media in an online class will make learning more exciting and hands on. It’s a way for us to learn more about our classmates by using technology that we are already familiar with for the most part.  We get a chance to be more creative with our assignments and it introduces us to a non-traditional way of sharing our thoughts and opinions on the different readings. This blog post is my first assignment for my graduate class, and I had fun creating it! Even though I read blogs all the time, I never thought about the time and effort it takes to create a informative, attractive, and fun one. I will be updating and making changes to my blog as I learn more about the site!

*http://commons.wikimedia.org/wiki/File:Social-media-for-public-relations1.jpg; From Wikimedia Commons, the free media repository*